Introducing “Local-hood”: A new wave of tourism

Wonderful Copenhagen releases a 4-year vision that aims to redefine what it means to be a tourist.

By Madison E. Van Every

As tourism-growth organization Wonderful Copenhagen sees it, 2020 is the year where the locals will no longer be differentiated from the tourists. Instead, residents and visitors will be able to share in the same experience of city-living in Denmark’s capital.

The plan released in January of this year, outlines in five points what the company claims will transition traditional tourism into their vision for a shared Copenhagen.

“We want to activate the city by involving the locals,” says Lars Vallentin Christensen of Wonderful Copenhagen.

These transitional phases include focusing on the idea of share-ability, co-innovation, people-based growth, removing barriers between locals and non-locals and finally continuing to attract new, young, businesses.