Digital data could make tourism in Denmark better

‘Strøget’, the main shopping strret of Copenhagen is still one of the must-sees for tourists in Copenhagen. Photo: Niels van Steijn.

By Emma Severin

New statistics from Danish Statistics show that 2017 was a record year regarding tourist overnights in Denmark. This is the eighth time in a row with a record.

This makes VisitDenmark happy, but Head of Communications in VistDenmark, Anders Rosbo, says, that there are even more potential for Danish tourism if just the tourist organizations and tourism industry would work closer together.

“To reach the government goal of three percent growth in tourism every year until 2025, we need to collaborate. If not, I am not sure we can reach the goal,” says Rosbo.

Rosbo suggests that collecting digital data from all over the industry and the organizations that can show the movement of the tourists could be a solution to reaching the government goal.

“Imagine how efficient we could be in our marketing if we just knew where the tourists are moving,” says Rosbo.