Reduce, Reuse, and Restyle

Copenhagen street fashion reflects Denmark’s goal of sustainable economy

By Emmie Deaton

“Thrifting,” or purchasing items from second-hand establishments, is quickly becoming a popular pastime around the world. In Copenhagen, vintage stores are gaining prominence as the smartest way to shop.

But low prices are not the only benefit to buying second hand. According to the Global Fashion Agenda, fashion production contributes to 8 percent of our Co2 emissions and 20 percent of wastewater. With exponential growth of the fashion industry predicted by 2030, environmental ramifications are expected follow.

Thrifting aligns with Denmark’s goal of creating a circular economy, which means industries will operate using recycled materials and with sustainability as the highest priority. If executed correctly, Denmark will reduce their carbon footprint by 3-7 percent. By buying clothes second hand, the Danes are styling cutting-edge looks that support environmental wellness.