Second-hand Fashion makes for a profitable business

Resellers and second-hand shops are on the rise globally. In Copenhagen, Denmark you can run a profitable business by selling second-hand clothes. Mette Jakobsen opened her store, Tu a Tu, in 2015 and is looking to expand her business due to the popularity.

By Sofie Bladt

Photo by Sofie Bladt

“I saw an opportunity to make the process of selling easier. I noticed people at flea-markets selling their clothes for really low prices just to get rid of it”

Tu a tu is a commission-based resellers store – people bring in clothes, then Mette Jakobsen carefully selects what she takes in – the customers receive 50% of what the item is sold for. 

“People bring in clothes that are the wrong size or fit for them, which they can’t be bothered selling themselves”

Jakobsen estimates that up to 15 people hand in clothes every day, which is more than she has room for in her store. Her business has been growing continuously since she opened five years ago. A report by ThredUp from 2019 projects that second-hand will grow to nearly 1.5x the size of fast fashion business by 2028. 

This story is written for an audience in the UK and could be published in the print magazine Delayed Gratification.